YouTube ‘Brings Sexy Back’ to Charity Work

(CNN) — The Los Angeles Regional Food Bank needed a way to tell the world about its work. Shawn Ahmed wanted to continue the video storytelling he’d begun on behalf of the poor in Bangladesh.

YouTube wanted to bring them together.

The result, YouTube’s Video Volunteers page, pairs deserving but underfunded charities with creative video producers willing to help them. The page has brought hundreds of sometimes-offbeat fundraising and promotional videos to the same site that launched such Web celebrities as singer Susan Boyle and the “Leave Britney Alone” guy.

“There are all these really big, sexy parts of YouTube, but we need people to know about this [project] because it actually matters,” said YouTube spokesman Aaron Zamost, invoking pop star Justin Timberlake.

“The nonprofits aren’t that sexy — but we’re trying to bring sexy back a little bit to the nonprofits.”

In the end, Raghavan said, the project is about giving charities — which often struggle to make ends meet in tough economic times — a chance to make their case to the masses.

“If you’re a pet shelter in Kansas, you don’t have the money, you don’t have the staff and, frankly, you don’t have Bono,” she said, referring to the U2 singer’s worldwide One campaign. “It’s very hard to get your message out.”

Full Article: http://edition.cnn.com/2010/TECH/ptech/02/11/youtube.volunteers/

Music for today: Bounce That, Girl Talk (Night Ripper, 2006)

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