The Corporate Side – Portfolio

I have worked extensively for a variety of companies including non-profits, start ups, technology companies and new media firms. In my experience, I’ve worked on a number of projects – from creating tailored presentations for financial analysts and conducting industry analysis for an emerging media landscape, to laying out client-facing collateral, writing press releases, aiding with design for print brochures and helping create the information architecture for a digital client extranet.

In addition to my marketing/communications projects, I spend time working on a biodynamic farm, volunteering at an urban organic farm, taking viticulture classes and volunteering for a non-profit yoga initiative.

I’ve been able to work on some projects with complete artistic freedom but for others I’ve kept within strict brand and creative guidelines. For confidentiality reasons, I cannot display all of my samples here. I am happy to share more upon request.

Portfolio Samples

Company Interactive Brochure

Press Interviews, Corresponding Press Hits and Press Releases

CBS News Feature

Blog Posting – Corporate Blog

Proposal Template

Brand POV

Corporate Video

Resume

General Resume

Business Profile

View Heather Williams's profile on LinkedIn

Career Highlights

  • Led rebranding initiative and developed all media/sales training, core messaging, communications and PowerPoint presentations
  • Key member of Strategy Team acting as project manager, creative designer, copywriter and strategic analyst for media strategies. Clients included SC Johnson, Johnson & Johnson, Penguin Books, Harper Collins, Philips and TV Guide
  • Managed all internal and external public relations efforts including creating bylines, press pitches, newsletters, emails, press releases, and award submissions, and facilitating media/analyst relations
  • Secured press hits in The New York Times, US News & World Report, Entrepreneur Magazine and CMS Wire
  • Redefined media campaign metrics and helped publish four industry white papers focusing on consumer reach, engagement and customer acquisition. Project managed research and development of quarterly reports for financial analysts, board of directors and strategic partnerships
  • Extensive experience with social media – helped build marketing department from ground up for leading word-of-mouth media firm
  • Proficient in Spanish, German, Latin and Greek. Novice in Italian and French
  • Managed multiple video case studies sponsored by Microsoft – was one of three highlighted partners in video for largest Microsoft launch in 15 years
  • Graduate-level writing competency and extensive experience writing a variety of pieces including press releases, proposals, grants, white papers, newsletters, blogs, web content, social media content, general collateral and quarterly reports
  • Supported multiple product launches – from conception through to analytical deliverables and go-to-market plan. Received Perfect Pitch Top 50 Award before actual product launch
  • Strong team player with experience collaborating directly with CEO, executive team, media contacts, analysts, external vendors and agencies. Lead marketing liaison for international media partnership with Rogers Communications and Microsoft
  • Proficient in Microsoft Office Suite, Project Manager, SharePoint, InDesign, Illustrator, Photoshop, iWork, MediaSource, LexusNexus, major research tools, ComScore, Google AdWords, SEO/SEM Strategies, Google Analytics, HTML, Flash, Dreamweaver, RSS Feeds, Wikis and After Effects
  • Received quarterly MVP award; received Employee of the Month Award
  • Contributed directly to six straight quarters of organizational growth – exceeding board goals
  • Oversaw interns, sales coordinator, proposal writer and proposal assistant
  • Experience with public speaking; willing to travel
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